gold prices climb in hot marketGold kicked off 2024 with impressive gains, causing experts to revise their predictions a few months ago. However, the yellow metal didn’t just hit those expectations – it blew past them. Thus far in 2024, gold has climbed nearly 33%. Instead of calling for a pullback or pause, experts are, once again, raising the bar for where prices could stretch this year and beyond. Understanding these renewed forecasts can give investors valuable insights into what may lie ahead as gold ventures into uncharted territory.

Gold’s Chart-Topping 2024 Performance

Gold prices have been on a tear throughout 2024. A quick look at the chart shows a confident and unwavering upward trend.

gold price 2024 year-to-date +32%

The yellow metal launched into the new year at $2,063.73 an ounce (oz) after a respectable 15% gain in 2023. For much of the middle of the year, prices hovered between $2,300/oz and $2,400/oz. The Federal Reserve’s aggressive rate cut forced the metal out of this holding pattern, sending it far past the $2,600/oz barrier. The most recent high of $2,748.91/oz puts gold’s rise at roughly 32.6% so far. Despite this stellar rally, experts are telling investors to prepare for further growth ahead.

Revised Gold Price Predictions for 2024-2025

Financial Institution/AnalystPrior 2024 Price Prediction (per. oz)Revised Price Prediction (per. oz)Time Frame
Citibank$2,100$3,0002025
Bank of America$2,400$3,000By 2025
Commonwealth Bank$2,800$3,000Q4 2025
Goldman Sachs$2,700$3,000Early 2025
World Gold Council$3,0002025
ANZ$2,394$2,900End of 2025
ING$2,150$2,7002025 (avg.)
Société Générale (SocGen)$2,460$2,8002025 (avg.)
TD Securities$2,350$2,7002024
UBS$2,500$2,700Mid-2025
BMI$2,7002024
J.P. Morgan$2,500$2,6002024
Commerzbank$2,200$2,600Mid-2025

What the Experts Expect From Gold

Citibank

2024 Forecast: $2,100
Revised Forecast: $3,000
“We project $3,000/oz gold over the next 6-18m. The recent gold rally has been aided by geopolitical heat and is coinciding with record equity index levels.” The financial gold “price floor” has also moved higher from around $1,000 to $2,000 per ounce, Citi said. Source

Bank of America

2024 Forecast: $2,400
Revised Forecast: $3,000
“If the Fed ultimately starts cutting rates, investors should return to the market, also offsetting potentially lower Chinese investment demand as sentiment there improves and the economy accelerates. We had previously proposed a US$2,400/oz price estimate if the Fed cut rates in 1Q24; we now raise that and see gold rallying to US$3,000/oz by 2025.” Source

Commonwealth Bank

2024 Forecast: $2,800
Revised Forecast: $3,000
“The prospect of looser monetary policy in most advanced economies around the world has further prompted gold futures higher. The potential weakening of the US dollar from further reductions in the Fed Funds rate has emerged as a key positive driver to watch for gold prices. The question for the market is how high gold can go given the price momentum so far this year.” Source

Goldman Sachs

2024 Forecast: $2,700
Revised Forecast: $3,000
“We reiterate our long gold recommendation due to the gradual boost from lower global interest rates, structurally higher central bank demand and gold’s hedging benefits against geopolitical, financial, and recessionary risks.” Source

World Gold Council

2024 Forecast: $-
Revised Forecast: $3,000
"The market expectations are right in line with $2,700 to $3,000. We see a very strong case to support those estimates in terms of the overall trajectory of the gold market." Source

ANZ

2024 Forecast: $2,394
Revised Forecast: $2,900
"The sky is the limit in gold prices. We do expect to see further record highs. We could certainly see $2,900 in the not-too-distant future." Source

ING

2024 Forecast: $2,150
Revised Forecast: $2,700
“We believe the most anticipated US rate cut in decades will bring fresh impetus to gold prices. We have revised our gold forecast higher, and we now expect prices to average $2,700 in 2025.” Source

TD Securities

2024 Forecast: $2,350
Revised Forecast: $2,700
“The resulting higher deficit projections, from the already very high numbers, should help gold as it suggests higher inflation, lower real rates and continued central bank buying. A likely even more adversarial stance toward China and Iran…would also contribute to gold's good fortune.” Source

Société Générale (SocGen)

2024 Forecast: $2,460
Revised Forecast: $2,800
“Societe Generale now sees spot gold averaging $2,700 per ounce in Q4 2024, before rising to $2,725 in the first quarter of 2025, and $2,750 per ounce by Q2. For the full year of 2025, they estimate spot gold will see an average price of $2,800 per ounce.” Source

UBS

2024 Forecast: $2,500
Revised Forecast: $2,700
“[W]e raise our forecast to USD 2,600/oz by end-2024 (from USD 2,500/oz), and add an end-June 2025 estimate of USD 2,700/oz.” Source

BMI

2024 Forecast: $-
Revised Forecast: $2,700
“Gold thrives from uncertainty… [and] uncertainty is at its peak. [It] could reach $2,700 an ounce.” Source

JP Morgan

2024 Forecast: $2,500
Revised Forecast: $2,600
"Gold's resurgence has come earlier…and sharper… than expected as it further decouples from real yields," Shearer explains. "We have been structurally bullish gold since the fourth quarter of 2022.” Source

Commerzbank

2024 Forecast: $2,200
Revised Forecast: $2,600
“We therefore expect the all-time high to be reached and exceeded in the not-too-distant future. [W]e expect the gold price to rise further to $2,600 by the middle of next year.” Source

What’s Fueling the Gold Rally?

The economic, geopolitical, and political forces driving gold prices remain in play, but their impact has intensified significantly throughout the year. This growing severity and the absence of clear solutions have fueled gold’s upward trajectory. As the following pressures mount, gold’s momentum has accelerated, leading to substantial price gains:

1. Interest Rate Cutslooming interest rates

The anticipation of rate cuts bolstered gold’s rally throughout Q1, Q2, and Q3 in 2024. Now that the Fed has dropped the 50-basis-point hammer, the economic impact of this rate cut and further cuts could drive gold prices higher in Q4 and into 2025. The economy is entering a period of quantitative easing where the government increases the money supply and lowers borrowing rates to promote growth. These actions often lead to a weaker dollar, providing a tailwind for gold as investors seek safe-haven assets.

2. Sustained Central Bank Demandcentral bank demand

The steady drumbeat of central bank demand has been one of the principal pillars of gold’s sustained rally. National-level investors scooped up record amounts of gold bullion bars in 2022, 2023, and the first half of 2024. According to World Gold Council surveys, central banks across the globe have no intention of slowing down their binge. Just the opposite, in fact. Several countries have made concrete steps toward further elevating their purchases. For example, China recently instituted gold buying quotas, and Russia upped its daily purchases by 700%.

3. Growing Geopolitical Threatsglobal conflict

On the first anniversary of the war in the Middle East, Israel launched a fresh offensive against the Hezbollah terrorist group. On the eastern edge of Europe, the stalemated Russian-Ukraine War is nearing its third year. With each passing day, both conflicts have the potential to explode into regional wars. This deeply entrenched geopolitical uncertainty pushes investors and governments to more secure assets with relative stability such as physical gold.

4. US & Global Debt Levelsrising us debt

The world economy is sitting on top of a rising mountain of debt which could crumble the massive fiat-currency experiment. The $35 trillion national debt makes up a significant portion of the globe’s $312 trillion tab. Instead of waiting around for local currencies to be negatively impacted, governments are diversifying their holdings by shifting to physical gold. The behind-the-scenes impact of Modern Monetary Theory (MMT) makes it unlikely this spending-printing cycle will cease no matter who is elected.

5. De-Dollarizationde-dollarization

For over a decade, many countries have sought to shrug off the dollar’s economic burden. However, this trend has gained tremendous momentum recently with the combination of a debt-laden dollar and the rise of the BRICS block. This rapidly expanding group of emerging economies is spearheading the de-dollarization push for a USD-free economic order. The BRICS nations are ramping up international trade in local currencies, stockpiling gold at record rates, and demonstrating to like-minded countries that the shift is possible.

Should You Buy Gold Now?

All economic, geopolitical, and political signs point to further gains in gold. Experts from various financial disciplines are converging on the rapidly growing consensus that gold’s rally is far from over. With more fuel in the tank, many investors are wondering if it’s time to join the ride. In reality, not every gold asset is created equal.

Buying the right asset depends on your financial goals. Speaking with a precious metals advisor can help you determine if gold or silver is right for your portfolio based on how it promotes your investment objectives. The advisors at Scottsdale Bullion & Coin would be happy to answer all your questions. Contact us today by calling toll-free at 1-888-812-9892 or using our live chat function.